Privacy Policy
Precision Auto Works ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, use our services, or otherwise interact with us. This policy is effective as of October 26, 2023.
1. Data Collection
We collect several types of information from and about you, including:
- Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, postal address, and payment information. We collect this information when you book an appointment, request a quote, sign up for our newsletter, or contact us through our website. For instance, when you book an oil change appointment with our scheduling system, we collect your name, vehicle information (make, model, year), and preferred contact method to confirm your appointment and prepare for your service.
- Vehicle Information: We collect information about your vehicle, such as its make, model, year, VIN (Vehicle Identification Number), and service history. This information helps us provide you with the best possible service and maintain accurate records. When you bring your vehicle in for service, we document any observed issues, completed repairs, and parts used, which is then stored securely in our customer database.
- Usage Data: We automatically collect information about your interactions with our website and services, such as your IP address, browser type, operating system, referring website, pages you visit, and the dates/times of your visits. We use Google Analytics to gather and analyze this data to improve our website's performance and user experience.
- Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing activity. See Section 5 for more information about our use of cookies.
2. Data Usage
We use the information we collect for various purposes, including:
- Providing and Improving Services: We use your information to schedule appointments, provide auto repair and maintenance services, process payments, and respond to your inquiries. We also use this information to improve our services and develop new features. For example, we analyze customer feedback and service data to identify common vehicle issues and improve our diagnostic processes.
- Communication: We use your information to communicate with you about your appointments, service updates, promotions, and other relevant information. This may include sending you email or text message reminders about upcoming maintenance or informing you about special offers on tires or brake services.
- Marketing: With your consent, we may use your information to send you marketing communications about our services, promotions, and special events. You can opt out of receiving these communications at any time by following the unsubscribe instructions included in our emails.
- Analytics: We use your information to analyze trends, track website usage, and gather demographic information. This helps us understand how our website is used and how we can improve it. We use tools like Google Analytics to generate reports on website traffic, popular pages, and user demographics, which informs our content strategy and marketing efforts.
- Legal Compliance: We may use your information to comply with applicable laws, regulations, and legal processes. For instance, we may be required to disclose customer records in response to a valid subpoena or court order.
We collect data based on legitimate interest of our company to provide high quality services to customers in the Denver region. Legitimate interest is one of the lawful basis for processing personal data under the GDPR (General Data Protection Regulation).
3. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Encryption: We use industry-standard encryption technologies to protect your sensitive information, such as payment information, during transmission.
- Access Controls: We restrict access to your personal information to authorized employees and contractors who need to know the information in order to provide services to you. All our staff undergoes regular privacy and data security training.
- Security Monitoring: We regularly monitor our systems for security vulnerabilities and implement security patches and updates.
- Data Backup: We maintain regular backups of your data to prevent data loss. Our backups are stored securely in an offsite location to protect against physical disasters.
While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.
4. Cookies
We use cookies and similar technologies to collect information about your browsing activity. Cookies are small text files that are stored on your computer or mobile device when you visit our website.
We use the following types of cookies:
- Essential Cookies: These cookies are necessary for the operation of our website and enable you to use its features, such as logging in to your account or making a purchase. Without these cookies, our website cannot function properly.
- Analytics Cookies: These cookies allow us to analyze how visitors use our website and track website performance. We use this information to improve our website and provide a better user experience. We use Google Analytics for these purposes.
- Marketing Cookies: These cookies are used to track your browsing activity and show you relevant advertisements. We may use these cookies to personalize your experience on our website and to show you ads that are tailored to your interests.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that blocking or deleting cookies may affect the functionality of our website.
For more information about our use of cookies, please see our Cookies Policy.
5. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party websites you visit.
Specifically, our website may contain links to parts suppliers such as NAPA Auto Parts, or vehicle history services like Carfax. We do not control the content or practices of these sites, and you should review their policies separately.
6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We typically retain customer records for seven years to comply with accounting and tax regulations.
7. Your Rights
You have the following rights regarding your personal information:
- Access: You have the right to access the personal information we hold about you.
- Correction: You have the right to have your personal information corrected if it is inaccurate or incomplete.
- Deletion: You have the right to have your personal information deleted, subject to certain exceptions.
- Objection: You have the right to object to the processing of your personal information for marketing purposes.
- Restriction: You have the right to restrict the processing of your personal information in certain circumstances.
- Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
To exercise these rights, please contact us using the contact information provided below. We will respond to your request within a reasonable timeframe, typically within 30 days.
8. Children's Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete the information.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our website and update the effective date above. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Precision Auto Works
456 Elm Street
Denver, CO 80205
Email: [email protected]
Phone: (303) 555-0100
This Privacy Policy was last updated on October 26, 2023.